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    Empowering Leaders

    Empowering LeadersEmpowering LeadersEmpowering Leaders

    Learn To Do By Doing Video Tutorials & Forms

    Better Messages, Letters and Emails Video Tutorial + Form

    714.742.4900

    Empowering Leaders

    Empowering LeadersEmpowering LeadersEmpowering Leaders

    Learn To Do By Doing Video Tutorials & Forms

    Better Messages, Letters and Emails Video Tutorial + Form

    714.742.4900

    Coming Soon

    Click on a topic for the Table of Contents
    The Superpower of Sizing-Up People - Better CommunicationsAdvanced Sales - Defining The Ideal Customer/ClientAdvanced Sales - Suspecting & ProspectingTarget Micro-Marketing

    Learn How To Write Better Messages, Letters & Emails

    BE SOMEONE

     You need to be someone people not only want to be around; you need to be someone people feel they need to be around.  That starts by learning how to communicate more effectively.

    EVERYONE SELLS

    If you’ve ever shared an idea, recommended a product, pitched a solution, or tried to persuade someone, you’ve been selling.   Let’s learn to DO IT BETTER

    BE POWERFUL - BE COMPLETELY HONEST

     If your ideas, beliefs, products, or services require deception—change them.
    Change your message, change your product, change your mindset because life is too short.

    Lying signals weakness; it’s a way of saying, “I think the other person is more powerful than I am.”

    YOUR READER IS NOT YOUR ENEMY

    Approach every Message,  Letter and Email with the mindset: “I’m OK, and you’re OK.”

    OPTIMIZE THE IMPACT OF YOUR CORRESPONDENCE

    When you approach creating correspondence like a professional, you do more than just write a letter or send an email, you craft communication with purpose and impact.

    OPTIMIZE THE IMPACT OF YOUR CORRESPONDENCE

    The goal of this tutorial is simple:
    To empower you to continually improve the impact and effectiveness of your written communication.

    GAIN MORE RESPECT, HAVE MORE FUN & GENERATE MORE INTEREST IN YOU!

    For most of us, the best way to learn is by doing. Practice builds skill and skill builds confidence.

    ALWAYS END WITH A FRIEND!

    Relationships are the true source of joy and influence.

    The more friends you make and the more goodwill you shar the more powerful your communication becomes.

    Selling, at its core, is about building authentic, respectful, and honest relationships.

    The art of selling is connection.

    The science of selling is proving value that exceeds price.

    THE SUPERPOWER OF SIZING-UP PEOPLE

    THROUGH CONVERSATION & THEIR CORRESPONDENCE

    Isolate and document their professional need.. POWER, ACHIEVEMENT, AFFILIATION, RECOGNITION, ORDER, OR SAFETY.  Learn how to explain your categorization.

    Isolate and document their personal need.. PERFORMANCE, IMAGE, FINANCE or ACADEMIC.  Learn how to justify your categorization.

    Learn how to use your categorizations to communicate better, more effectively and with fewer words.

    THROUGH VISUAL EVIDENCE

    Learn how to read and document their physiognomy (facial expressions).

    Learn how to read and document their body language.

    Again, learn how to use your visual readings to better communicate.

    THROUGH SOUND

    Learn how to listen with your heart and reflection;  the most powerful tool for effective communication.

    Learn how to listen better with your ears; listen to voice tone, inflection, volume and speed.

    THROUGH BODY LANGUAGE

    Learn the power of subliminal cueing and mirroring.  

    BETTER COMMUNICATION WITH EVERYONE

    Not just about dealing with difficult people; it is about building better relationships with EVERYONE! 

    About Cannon EInstitute

    Our Mission

    We save jobs, save companies, and make people wealthier by training and demonstrating how they can sell themselves, their products and their services more effectively, more efficiently, more proficiently and more profitably. 

    At Cannon EInstitute, our mission is to provide high-quality video educational tutorials coupled with easy to complete forms that guide the program participant through process introduction, implementation, and knowledge retention. 

    We are always researching and testing new concepts, processes and procedures.  Therefore, everyone, staff and clients, are "program participants".   We believe in fostering a love for learning and applying new, evolving techniques, in a "learn to do by doing" online environment.  The results we seek for our participants are more rapid knowledge acquisition and experiential achievement leading to success in all their endeavors.

    Contact Us

    The only dumb question is the question not asked!

    Just call or write.   We are here to help

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